Whether you’re working at a startup or a large organization, developing the right product or service for your customers is the key to success. We can’t afford to wait for a product to launch in order to understand if it’s the right thing to be investing time and money into.
A great product or a service is not just about visual design or its latest technology. It’s the sweet spot of user desirability, business viability, and technical feasibility. This requires collaboration by different teams such as design, product, technology, marketing, compliance etc.. depending on the problem you are trying to deal with.
Invented at Google Ventures, the Design Sprint is a time-bound process that helps answer critical business questions through design, prototyping, and testing ideas with users. It enables you to reduce the risk when bringing a new product, process, service, experience, or a feature to the market.
In this workshop, we will collaborate in designing and validating a business idea in one day.
After this day, you’ll know how to:
● Shift your mindset to design thinking.
● Think strategically instead of tactically.
● Ask a lot of questions, identify problems, and turn them into constructive challenges.
● Use sketches to communicate ideas. You’ll be able to draw eight sketches in less than 15 minutes.
● Collaborate with different people.
● Run Usability Testing as one of user research methods.
Jim Tsipoutas, Lead Designer
John Tzanakis, Scrum Master
Jim Tsipoutas is a Lead Designer and John is a Scrum Master at Stoiximan/Betano. They are both responsible for bringing alignment for both brands across design and development teams and removing any obstacles among them by introducing new ways of thinking in order to make things work. Jim has worked with various agencies/clients such as Ogilvy One, Red Design Consultants, Hellenic Seaways, Cosmote, Aegean Airlines, Upnest Realtors, Viva, Athlenda, while John has proven his skills as a Scrum Master At BestSeller and SuitSupply in the Netherlands and Denmark. After many years of experience, they both prove their passion for creating solutions for daily interactions between people and products.